Haight Street Market
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- A quintessential SF grocery store that is a reliable source for a quick It's-It fix while exploring the neighborhood. — Haight-Ashbury
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The It’s-It is a legendary San Francisco ice cream sandwich created in 1928 at the historic Playland-at-the-Beach amusement park. It consists of a large scoop of ice cream sandwiched between two dark, chewy oatmeal cookies and entirely dipped in a thin, crackly layer of dark chocolate. The defining characteristic is the **'Oatmeal Cookie'**—it must be soft and spicy enough to contrast with the cold ice cream and the snap of the chocolate. The trap is buying a sandwich that has been "freezer burned" or has a soft, chalky chocolate coating from improper storage. Expect to pay $3–5 per sandwich.
It's-It · say “It's-It Ice Cream Sandwich” ·
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Why locals care
The It’s-It is a legendary San Francisco ice cream sandwich created in 1928 at the historic Playland-at-the-Beach amusement park. It consists of a large scoop of ice cream sandwiched between two dark, chewy oatmeal cookies and entirely dipped in a thin, crackly layer of dark chocolate. The defining characteristic is the **'Oatmeal Cookie'**—it must be soft and spicy enough to contrast with the cold ice cream and the snap of the chocolate. The trap is buying a sandwich that has been "freezer burned" or has a soft, chalky chocolate coating from improper storage. Expect to pay $3–5 per sandwich.
The ranking · 15 stops
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Top score
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15 stops
Per meal
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