Best It's-It Ice Cream Sandwich in San Francisco

The It’s-It is a legendary San Francisco ice cream sandwich created in 1928 at the historic Playland-at-the-Beach amusement park. It consists of a large scoop of ice cream sandwiched between two dark, chewy oatmeal cookies and entirely dipped in a thin, crackly layer of dark chocolate. The defining characteristic is the **'Oatmeal Cookie'**—it must be soft and spicy enough to contrast with the cold ice cream and the snap of the chocolate. The trap is buying a sandwich that has been "freezer burned" or has a soft, chalky chocolate coating from improper storage. Expect to pay $3–5 per sandwich.

It's-It · say “It's-It Ice Cream Sandwich” ·

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Why locals care

The It’s-It is a legendary San Francisco ice cream sandwich created in 1928 at the historic Playland-at-the-Beach amusement park. It consists of a large scoop of ice cream sandwiched between two dark, chewy oatmeal cookies and entirely dipped in a thin, crackly layer of dark chocolate. The defining characteristic is the **'Oatmeal Cookie'**—it must be soft and spicy enough to contrast with the cold ice cream and the snap of the chocolate. The trap is buying a sandwich that has been "freezer burned" or has a soft, chalky chocolate coating from improper storage. Expect to pay $3–5 per sandwich.

The ranking · 15 stops

Where to eat It's-It Ice Cream Sandwich

10.0/ 10

Haight Street Market

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Verdict
A quintessential SF grocery store that is a reliable source for a quick It's-It fix while exploring the neighborhood.Haight-Ashbury
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20.0/ 10

Mollie Stone's Markets

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Mollie Stone's is a high-end local grocery store that always keeps a wide variety of It's-It flavors in stock. They are a reliable source for finding some of the less common flavors like Cappuccino or Strawberry in the city proper.Pacific Heights / Twin Peaks
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14:30.
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$$
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Stamp availableGoogle Maps
30.0/ 10

Safeway

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Verdict
While a standard supermarket, this specific location is symbolic. It sits right across the street from where the It's-It was invented at Playland-at-the-Beach. Buying a sandwich here and walking across to the sea wall to eat it while watching the waves is the most historically authentic way to experience the treat.Outer Richmond
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12:00.
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$
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Stamp availableGoogle Maps
40.0/ 10

Rainbow Grocery

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A massive worker-owned cooperative that carries It's-It as part of their commitment to local Bay Area producers.Mission / SoMa
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50.0/ 10

Luke's Local

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A modern, chef-led neighborhood grocery that focuses heavily on local San Francisco producers. They carry the classic It's-It sandwiches and are a favorite for the local residents of Cole Valley. It’s a great spot to grab a treat before heading into Golden Gate Park.Cole Valley / Cow Hollow
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15:00.
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$$
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Stamp availableGoogle Maps
60.0/ 10

It's-It Factory Shop

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The holy grail for It's-It fans. Located just south of the city near SFO, the factory shop is the only place where you can find every single flavor (including Pumpkin, Green Tea, and Cappuccino) and buy them by the case or as individual treats. It is also the best place for official merchandise.Burlingame
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14:00 (Check weekday hours).
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$
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Stamp availableGoogle Maps
70.0/ 10

Neighborhood Corner Stores

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The most "authentic" way to find an It's-It is to walk into a neighborhood corner store and head straight for the ice cream chest. If they have the iconic "It's-It" logo on the freezer door, you know you’re in a real San Francisco shop. It is the quintessential late-night or post-fog-hike reward.Everywhere
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24/7 (Many are open late).
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$
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Stamp availableGoogle Maps
80.0/ 10

Bi-Rite Market

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Their bakery section features a curated selection of the city's best sourdough loaves, including Tartine and Acme.various locations
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90.0/ 10

Canyon Market

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A high-end neighborhood market that always stocks a wide variety of It's-It flavors, including seasonal specialties.Glen Park
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100.0/ 10

Marina Supermarket

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A reliable neighborhood spot for grabbing an It's-It before a walk along the Crissy Field shoreline.Marina District
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110.0/ 10

The Ferry Building

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A second mention for the convenience of grabbing an It's-It while visiting the city's most famous culinary landmark.various locations
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Stamp availableGoogle Maps
120.0/ 10

Falletti Foods

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An upscale market known for its excellent curated selection of local San Francisco icons, including the full It's-It range.NoPa
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Stamp availableGoogle Maps
130.0/ 10

Gus's Community Market

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Another great local market that stocks a wide variety of fresh, locally-baked sourdough every morning.various locations
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Stamp availableGoogle Maps
140.0/ 10

Village Market

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For travelers visiting the Embarcadero, this is the most convenient place to find an It's-It. It is located inside the Ferry Building and is a great way to try this local staple without having to track down a neighborhood grocery store.Embarcadero
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13:00.
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$$
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Stamp availableGoogle Maps
150.0/ 10

Cal-Mart

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A historic neighborhood market that has been stocking It's-It for generations of local families.Laurel Heights
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